5 Digital Marketing Trends in the Field of Hospitality in 2019
The hospitality industry includes services like hotels, restaurants, resorts, casinos and amusement parks while Hospitality Marketing is actually a promotion of these services to people to increase in your revenue.
Keep in mind that the hospitality industry generally deals in services, and what sets apart them from competitors is their brand identity.
That’s why marketing staff puts a lot of emphasis on brand recognition so that customers will use their services again and again.
So, it is vital that your marketing strategies should focus on old customers by maintaining a relationship with them and at the same time bringing out new customers to expand your reach.
But what’s exciting us the most is the massive growth of the hospitality industry in the digital world.
“Social platforms like Facebook and Instagram, releasing data regularly about how people use their platforms to book hotels and find travel deals.
The same is true for other platforms like Google, Snapchat and YouTube.”
One more research also revealed the most used online sourced by US travelers are:
- Search Engines
- Online Travel Agency Sites
- Review Sites
Simply think, the digital world is the foundation of travel experience.
Keeping all those things in mind, it would be impossible to succeed online without having a sophisticated online strategy consistently.
I have seen a few top hotel asset management companies that are using this strategy with great results.
I’m sharing top digital trends that you should incorporate in your online marketing strategy:
1. Maximize Local SEO
This lets you assure that you get maximize potential in the local market. Let’s suppose your hotel is in Dubai.
So, any people searching “Hotels in Dubai” can find you if you have properly optimized your website as per Google local search algorithm.
This includes listing your site in local directories and getting citations from those places will boost up your site in the search results, and your site has a greater chance of getting a higher ranking.
Keep in mind that SEO takes time, and you should also keep an eye on your competitors.
If your competitor is doing the same thing, so you need to do it at a far quicker pace with more consistency.
2. You Must Have a Mobile Friendly Website
With the massive growth of smartphones, you must have a mobile-friendly website. More and more people are searching the internet using their smartphones.
You can look at your traffic stats in your Google Analytics to confirm that nearly 30% of the traffic is coming from mobiles.
People are continuously finding travelling deals, booking restaurants and hotels using their mobiles.
So, if you aren’t making your site mobile friendly, you are leaving tons of money under your table.
3. Create Quality Content Regularly
Content is the king which definitely you have heard about.
Writing content for your blog, YouTube channel and social media posts are important because it helps you drive traffic from those platforms to your blog, channel or social profiles.
You can target different but related keywords, and when people search those keywords, you have a chance to get that traffic and then promote them whatever you want.
4. Focus on Paid Advertising
SEO and content marketing takes time. Why not take advantage of paid advertising and finding the right people who are interested in your services?
Definitely, you have to invest money, but if at the end of the day you are getting positive ROI, this is what matters the most.
5. Build Your Email List
Whatever channel you are using for promoting your services, I recommend you to build your email list.
Once you have a targeted email list (the people who are interested in hotelling, resorts, and travelling,) you can follow those people with special packages, promotions and new deals.
The benefit of email marketing is far more than any other online marketing method. So, don’t forget this method to earn massively.
In short, utilizing the digital market is the most sensible approach in 2019.
You have to modify your hospitality marketing strategy to incorporate this online aspect as well to get massive exposure and hence, revenue.
If you cannot do this on your own, I suggest you hire some of the world’s leading SEO agencies that will always provide you far more ROI than if you do it on your own.
This does cost you well, but it offers you excellent rewards.