Stepping Up Your Digital Advertising Game!
Adding digital ads into your marketing mix is a great way to attract new customers and generate leads. As a general rule of thumb, a customer needs to see an ad or interact with your brand seven or more times before they take the leap and make a purchase.
Digital media campaigns use keywords and retargeting to provide advertisements to potential customers. When done correctly, this can be one of the most cost-effective ways to attract new business. Follow these tips for optimized ads that are designed to convert.
Set Goals for Yourself
What is it that you hope to accomplish with your digital ads? Asking yourself and your team this important question should be the first step you take during campaign creation.
For some, it’s boosting website traffic, raising brand awareness, enhancing engagement, or even increasing conversions. Sometimes, you can accomplish multiple goals with a single campaign, but prioritizing needs is still crucial.
Setting goals will help you in a few different ways, such as picking which platform to advertise on. Google, YouTube, Bing, and social media platforms like Facebook, Instagram, and LinkedIn allow you to target different audiences.
Knowing your goals is also the key to choosing what type of ads you’re going to run. Display banners, search ads, shopping ads, and social media ads are all used to target users in different areas of the marketing funnel.
This will also influence your bidding strategy and help you readjust to get the most out of your advertising budget.
Test, Test, Test
Digital ads take time and monitoring to be successful. Unlike an organic blog post, you can’t just send it out and wait for the traffic to come.
When you first launch your campaign, you’ll need to give it a few weeks to collect data and establish a baseline to go off of. From that point, you can start testing and making small changes.
Try switching up headlines, CTA’s, imagery, and keywords; but do so one at a time so you can determine what exactly is boosting or hurting your ads.
A huge benefit of using digital media is that there is a constant, fresh source of data to pull insights from.
Eventually, you’ll be able to compare month-over-month and even year-over-year to get a bigger picture into the health of your campaign.
Using data to drive your decisions can help you find places for improvement. Armed with this info, you can optimize ads by adjusting target audiences and budget, helping your marketing dollars go further.
Bring in Your Content Strategy
Digital ads work best when they’re used in combination with other digital marketing channels. Think of your website, social channels, and digital advertising as a living breathing ecosystem, all feeding into each other.
Finding ways to integrate your other digital offerings into your advertising efforts can create a seamless customer journey, providing customers with all of the information that they need to make a well-informed buying decision.
Using all the crayons in your digital marketing box is important for the customer journey.
Depending on the goals we mentioned above, your digital ads could lead to a compelling blog, landing page, or product page to drive your point home and encourage conversions.
Craft Your Digital Advertising Strategy
Digital ads are only as successful as you make them. Keep these pointers in mind when you’re launching your next campaign.
Remember, a successful campaign takes time and effort to thrive, so roll up your sleeves and get to work! With the right care, you’ll create a powerhouse of leads to propel your business forward.