7 Reasons Why Backlink Checks Should Be A Part Of Your SEO Strategy

The advent of the internet has changed marketing strategies to a significant extent.

With the massive competition out there, making your business website rank online is easier said than done. 

Unless you have a result-oriented, sustainable digital marketing strategy in place, reaching the top and retaining the position there can be quite challenging.

Building backlinks are one of the tactics that can boost your rankings and drive more traffic to your website.

Despite the hype about backlinks losing their power, they still continue to be one of the critical factors for the ranking of websites.

The catch here is that you need to prioritize the backlinks from high-quality websites because quality matters more than numbers.

This means that keeping a track of your backlink profile is essential so that you can retain the ones that matter and weed out the ones that are doing more harm than good.

Hence, it becomes critical to perform regular assessments and segregate the good ones from the bad ones. 

A business that fails to distinguish between the two may end up using its resources at all the wrong places. Let us check the reasons why regular backlink checking needs to be a part of your SEO strategy.

1. The Low-Quality Links can Harm your Online Reputation

While a healthy backlink profile can be highly beneficial for any business website, an unhealthy one can spell big trouble. 

Imagine the impact that having links from gambling and adult websites can have on your own site’s reputation in the long run. 

Similarly, you need to identify the links from sources that you cannot trust and those from websites that do not belong to your business niche.

As a rule of thumb, links that are natural and relevant are considered to be valuable for any site.

Regular checks can help you identify the spam ones that may harm your site’s online reputation.

2. They can get you penalized

Another reason that checking your backlinks should be a priority is that the spammy ones can get you penalized. 

Typically, backlinks are meant to help in achieving higher rankings for your site but this holds true only for the ones made naturally from relevant and high-quality sources.

Conversely, you can get penalized by Google if your site has a spammy link structure.

This can result in fall of your search rankings to such an extent that you may never be able to reach up there again. 

In fact, months and years of efforts can end up wasted if Google detects wrong practices and punishes your site for them.

Your best bet to prevent such penalties would be to identify and eliminate spammy links before they cause any extensive damage. 

3. They make you vulnerable to negative SEO 

The online space is a highly competitive one and rivals will probably go to any lengths to pull your site down on the search rankings. 

Negative SEO

Image Credit: SeoPressor.com

One of the tactics they use for negative SEO is spamming your site. Investing in best backlink checkers is a smart idea because this help to identify such spam links created by your competitors.

These tools even send you alerts to indicate the creation of new links to your website.

You can keep the ones that are worth retaining and disavow those built with the objective of getting your site penalized.

4. They can even get your site de-indexed

When it comes to the backlink-related penalties imposed by Google, the worst case scenario would be your site getting de-indexed. 

Sketchy tactics such as buying and building low-quality links can land you in deep trouble and the site may even be de-indexed as a penalty.

With regular checks on the backlinks, you can prevent something as fatal as this situation from happening.

This is something that you would not want to happen at any cost and investing in periodic link audits is a small price to pay.

5. Checking backlinks can get you valuable feedback

Another reason that keeping a check on your backlinks is important is that this practice enables you to get valuable feedback from your audience. 

Feedback is always important, whether it is negative or positive because it indicates the scope of improvement for any business.

With regular checks, you can come to know when a review or complaint gets posted about your site.

Accordingly, you can act on the feedback of the audience and make improvements where needed.

This mindset helps your business to establish trust and build its reputation in the long run.

6. Regular audits can boost rankings

Undoubtedly, the most important benefit of backlink audit is that it gives you ample support to boost your search rankings. 

Earlier, when bad backlinks were cleaned up, the change was reflected in rankings after a considerable amount of time.

However, things have become much faster with the latest algorithmic update by Google. 

Now, the algorithm filters the link profile in real time and ranking goes up quickly once you get rid of low-quality backlinks.

The more frequently you do the cleanup, the better it is for your site’s ranking.

7. You would not want to spend on low-quality links

Creating backlinks is a significantly laborious effort, whether it is done by an in-house team or an outsourced SEO service provider. 

Both ways, it means an investment of time, effort and money for your business.

Building low-quality links mean that you are spending your resources but not deriving any benefits from the investment. 

This is something that you should absolutely avoid because poor quality links mean that you are being taken for a ride by your SEO team.

Here again, investing in a backlink checker tool becomes a smart business decision.

Considering these reasons, it becomes imperative to check your website’s backlinks.

Doing this regularly is extremely important to keep your SEO strategy on the right track.

Even though you may have to invest some time and effort in doing so, you should not avoid it. 

Follow it as a thumb rule for your business because a strong backlink profile can serve as a business asset in the long run.

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